ZYN is a revolutionary smoke-free alternative that has taken the world by storm. But who owns ZYN? The answer lies in Swedish Match, a global leader in the tobacco industry.
Swedish Match is a multinational company headquartered in Stockholm, Sweden. Founded in 1915, the company has a rich history of innovation in the tobacco industry. Swedish Match is the world's largest producer of matches and the second-largest producer of smokeless tobacco products.
Company | Headquarters | Founded |
---|---|---|
Swedish Match | Stockholm, Sweden | 1915 |
Industry | Market Share | Revenue |
---|---|---|
Tobacco | Global Leader | $1.7 Billion (2021) |
ZYN is a wholly-owned subsidiary of Swedish Match. The company acquired ZYN in 2018, recognizing its potential as a game-changer in the emerging smoke-free category. Under Swedish Match's ownership, ZYN has grown rapidly, becoming one of the leading smoke-free brands worldwide.
Parent Company | Subsidiary |
---|---|
Swedish Match | ZYN |
Ownership Type | Percentage Ownership |
---|---|
Wholly-Owned Subsidiary | 100% |
ZYN's success is a testament to its innovative product and effective marketing strategies. Here are a few success stories that highlight the brand's impact:
Smokers Switching to ZYN: According to a study published by the Centers for Disease Control and Prevention (CDC), a significant number of smokers who have tried ZYN have reduced their cigarette consumption or quit smoking altogether.
Market Share Growth: ZYN has rapidly gained market share in the smoke-free category. In 2021, the brand accounted for 45% of the U.S. nicotine pouch market, according to the NielsenIQ Retail Measurement Service.
Global Expansion: ZYN has expanded its reach beyond the United States, with a presence in over 40 countries worldwide. The brand's international success demonstrates its universal appeal as a smoke-free alternative.
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